Description

Are you interested in Europeanization and globalization of international economy? Would you like to know different aspects of international business and marketing? Choose our International Business and Marketing programme – you will be prepared for action on rapidly changing international markets. The combination of economics, business practice and marketing approach learned during the course will enable you to acquire analytical skills and develop analytical thinking. You will gain practical skills in constructing and analyzing marketing research – quantitative and qualitative, developing a marketing strategy, conducting difficult negotiation talks, self-presentation technique. Study at Collegium Civitas – modern, multicultural university in the heart of Warsaw, Poland!

During the studies you will gain knowledge in:

• marketing (advertising, promotion, marketing research, marketing strategy);
• management in international business;
• strategic management;
• financial accounting;
• organization of commercial activities;
• building brand image;
• identifying customer needs.

You will gain practical skills in:

• constructing and analyzing marketing research – quantitative and qualitative,
• developing a marketing strategy,
• conducting difficult negotiation talks,
• self-presentation technique.

Job prospects:

• commercial companies,
• non-profit organizations,
• government agencies,
• export departments,
• international sales and marketing,
• marketing agencies,
• scientific institutes.

Strengths

• qualified lecturers will help you acquire the necessary skills (international business and marketing in the private sector, international organizations and public institutions);
• you decide what part of the course you want to perform in English;
• you will gain practical skills in analyzing complex global problems;
• you will learn how to provide difficult negotiations;
• you will increase your language skills and your chances of finding a dream job in an international environment.

Interested in the Bachelor of International Business and Marketing with SIPT?

Feel free to connect with our experts for a free counselling session,

Application deadline:

This date isn’t available – speak to an SIPT counsellor to get detailed information.

Specialization Courses

• Business and Culture
• Business Management
• Business Research Methods
• Corporate Social Responsibility
• Entrepreneurship
• Financial Accounting
• Global Business Operations and Supply Chain
• International Marketing
• Introduction to Marketing and Sales
• Management Accounting
• Marketing & Digital Transformation
• Marketing Research Methods
• Strategic Management

 Core Obligatory Course

*Note: Collegium Civitas reserves the right to alter the content of any course and at any time.
The program is offered only if a required minimum number of students opt for it.

Please note, that the schedule of courses may be different for students starting the program in the spring semester than for students staring the program in the winter semester.

After having successfully completed this program, students will be granted a diploma of Licencjat in International Relations, specialization: International Business and Marketing.

Poland conforms to the guidelines from the Bologna Process in European higher education. Degree awarded upon graduation is: Licencjat (first cycle studies; the Polish equivalent of the Bachelor’s degree; similar to BA title). Upon graduation, the Student receives a Diploma of completion of studies together with a Diploma Supplement (copy of the Diploma translated into English, describing the degree, level and specialisation).

Course fees are indicative and should be used as a guide. Speak to a counselor to get an accurate price.

Duration: 3 Year(s) | Fees: € 8,280

• More about Collegium Civitas
•  Calculate your cost of living in the Poland