Description

Do you agree with the statement: “If you are not on the Internet, you do not exist”? Nowadays not only companies and corporations, but also political parties, offices and non-governmental organizations have little chance of success if they don’t know how to effectively promote themselves by building effective relationship with environment. Public Relations, Marketing and New Media specialisation at Collegium Civitas will give you an answer, how to find and attract new customers and what techniques should you use to make your brand more visible to a wider audience.

During the studies you will gain knowledge in:

• modern marketing and PR principles,
• media relations,
• internal and external PR,
• CSR,
• market research techniques.

You will gain practical skills in:

• preparing and implementing of marketing and PR plans;
• using marketing tools, including the Internet and research;
• creating brand awareness campaigns;
• planning and coordinating marketing campaign;
• creative thinking and acting;
• interpersonal communication;
• self-presentation.

Job perspectives:

• advertising agencies,
• media houses,
• marketing agencies,
• PR agencies,
• event and ambient agencies,
• marketing, promotion and PR departments in international companies,
• media (Internet, television, newspapers, radio).

Specialization Courses

• Building Customer Relationships
• Campaigns and Media – Planning and Organizing
• Communications Management
• Convergent Media
• Corporate Social Responsibility
• Ethics in Digital Society
• Interactive marketing and PR on-line
• Internal PR and Event
• International Advertising and PR
• Introduction to Marketing and Sales
• Introduction to Media and Communication
• Introduction to Social Media
• Social Media Strategy

*Note: Collegium Civitas reserves the right to alter the content of any course and at any time.

 Core Obligatory Course

• Academic Writing and Public Presentations
• Contemporary Polish Society
• Culture and Society
• Economy and Society
• Introduction to Sociology
• Logic and Methodology of Social Science
• Macrosociology
• Microsociology
• Philosophy
• Qualitative Data Analysis (Atlas.ti)
• Quantitative Data Analysis (SPSS/R)
• Sociological Research (Qualitative and Quantitative)
• Sociological Theories
• Sociological Theories – workshop
• Sociological Thinking in Practice
• Statistics for Social Research
• World Social History (XXth and XXIst Century)
• Physical Education
• Foreign Language
• Internships
• Bachelor’s degree seminar

*Note: Collegium Civitas reserves the right to alter the content of any course and programme and at any time.

The program is offered only if a required minimum number of students opt for it.

Please note, that the schedule of courses may be different for students starting the program in the spring semester than for students staring the program in the winter semester.

After having successfully completed this program, students will be granted a diploma of Licencjat in Sociology, specialisation: Public Relations, Marketing and New Media.

Poland conforms to the guidelines from the Bologna Process in European higher education. Degree awarded upon graduation is: Licencjat (first cycle studies; the Polish equivalent of the Bachelor’s degree; similar to BA title). Upon graduation, the Student receives a Diploma of completion of studies together with a Diploma Supplement (copy of the Diploma translated into English, describing the degree, level and specialisation).

Course fees are indicative and should be used as a guide. Speak to a counselor to get an accurate price.

Duration: 3 Year(s) | Fees: € 8,280

Interested in the Bachelor of Data Public Relations, Marketing, New Media with SIPT?

Feel free to connect with our experts for a free counselling session,

Application deadline:

This date isn’t available – speak to an SIPT counsellor to get detailed information.

• More about Collegium Civitas
•  Calculate your cost of living in the Poland